Hot! Apples New ‘Special Project’ – Is It The iWatch?

As the world’s most valuable innovation business, virtually every move Apple makes is closely looked at for tips at the brand name’s strategic future. When a report appeared yesterday that Apple had worked with Paul Deneve away from his Yves Saint Laurent CEO perch in France, speculation ran high that Apple was committing in a huge method to wearable computing. More specifically, the hiring has served to sustain the reports that Apple is working on an “iWatch” as its next big innovation.

Paul Deneve

Deneve’s departure was first revealed by WWD and afterwards verified by Bloomberg in a report that claims the former fashion residence executive will sign up with Apple’s ranks to work with “unique tasks.” And while Deneve’s occupation has primarily been largely focused on fashion, an appearance at his Linkedin profile exposes that he’s actually an Apple veteran, having worked as the business’s sales and advertising manager in Europe in the ’90s.

The transfer to bring in the sales and advertising and marketing experience of Deneve can be interpreted by some as a relocate to fill the gap left by Apple retail chief John Browett’s rash departure in January after less than a year on the job. However if reports mentioning the “special jobs” nature of Deneve’s assignment are exact, his objective will likely be far more interesting than just shepherding the development of Apple’s retail operation. Deneve’s unique mix of Apple experience and style world excellence would appear to make him a perfect ambassador for exactly what can be Apple’s first genuine foray into wearable technology.

Apple has remained mum on the hiring, except to state that he will report to Tim Cook, however the move has actually just fanned the flames of excitement related to the business’s anticipated smartwatch offering. Including to that enjoyment was yet another revelation this week that Apple has actually made an application for hallmarks to the iWatch name in Mexico, Taiwan, Turkey, and Colombia, following the discovering of comparable hallmark applications in Japan and Russia.

 

 

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